As many of you know we have retired from the event production business. We are no longer producing any of our own events.
Our attention is turned towards coaching and clinics under the umbrella of Endurance Insights Coaching. So please check the coaching and clinics tab to find out more about our coaching services and how you can move on to the next level in swimming, running and cycling.
You’ll notice the logo looks familiar! We didn’t want to completely change our brand, and Finish Line Productions is still our parent and legal entity.
Open Water Swim Clinics Our dates for 2026 have been set for June 27, and July 25. Check our pages on Coaching and Clinics for more information.
Upcoming events
Tri Santa Cruz is now owned by Sierra Cascades MultiSport Productions. The race date is scheduled for August 11, 2026. Please check their website at http://sierracascades.com/ for more information about their races.
Partner Events
Santa Cruz Sunrise Rotary Firecracker – Always July 4th. Firecracker will be back with a 5K and 10K, plus the Kid’s 1K in 2026
